This study explores consumer habits, preferences, and purchase behaviour related to herbs in various formats, including dried, fresh, frozen, and jarred options. Participants will share their cooking routines, brand choices, and usage frequency to help us better understand trends in the UK market. The insights gathered will support future product development and category improvements.
- Location: London
- Date: 18th December
- Time: To be communicated
- Duration: 2 hrs 30 minutes
- Incentive: £130