4 days online blog with in-store shopping + 2h30 Focus Group
Ready to eat Meals
This project focuses on understanding the habits and preferences of people who shop for groceries, particularly around ready-to-eat meals. It aims to improve the overall shopping experience—from product selection to ease of access. By analyzing common behaviors and patterns, the project will help identify ways to better meet customer needs. The goal is to support smarter, more convenient grocery shopping for everyone.
Location: London, UK
Date: from 4th November till 11th November
Time: To be scheduled
Duration: 4 days – 30 minutes a day + 2h30 Focus Grou