Online interview, Online diary, Store visit

Women’s Clothing Decisions

This study explores the key factors that influence how women make decisions when shopping for clothing. It examines personal preferences, social influences, budget considerations, and brand loyalty. By analyzing patterns in behavior, the research aims to better understand what drives women’s clothing purchases in both physical stores and online platforms.

  • Location: London, United Kingdom
  • Date: 27th October - 5th November, 2025
  • Duration: 1 hour
  • Incentive: Up to £100
ESR_Mango_2nd_Wave_Nikola_7th_October_2025
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