We are conducting food-based research where we are looking for people aged between 15-25 who enjoy eating Plant based food, people who enjoy the taste/flavour of pork, and people who practice eating Halal food. They must be ready to play the game by collaborating in the product innovation of a brand of vegetable alternative to pork. We look for creative, dynamic, and complementary personalities to create a group of cool and forward-looking profiles, loving eating and free enough to do as they see fit.